April 26, 2020
How to use Amazon KDP Select, or skip it

Amazon throws its weight around. They have books to sell that are exclusive. They also sell other ebooks like everybody else does: book distribution can happen simultaneously with other retailers and reading services. Kindle books can be sold only at Amazon when authors use Kindle's KDP Select. It's an exclusive sales channel. Amazon calls it […]

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March 5, 2020
Let's get real about self-publishing

I used to be an ardent fan of self publishing. I thought that the extra money you’d get out of making your own business choices, along with bigger royalties, would offset the extra work of publishing yourself. You could be rewarded with sales because no one cares as often about your book (every day) or […]

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February 2, 2020
You could start your own press. With enough money.

Last year, an entity called Skin Horse Press grew up in my office here in Austin. I chose the name of this independent imprint based on a favorite book, The Velveteen Rabbit, as well as a nod toward my spot in a writing career. I'm 40 years in on my professional writing and editing, so […]

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January 30, 2020
I want a great cover. What is that, anyway?

Everybody wants a great cover on their book. That's a few things at once, the greatness. Sales. Storytelling. Beauty. Creating a cover concept meets one or more of those needs. If the cover does none of those things well, you won't know until the book goes on sale, or when your novel is considered for […]

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December 27, 2019
Writing contests: what to watch as you enter

Authors need validation from the outside. It can be as simple as getting a friend or a loved one to read and praise the early writing, or as complex as following a 2,700-word instruction manual for submitting a 7,500-word entry in a contest. Many steps lie between those extremes. Above them all are the ultimate […]

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November 8, 2019
Choosing Amazon to unleash your books

Photo by Bank Phrom on Unsplash It's the start of production season for an author whose book I've just edited. His collection of essays will be in print and might become a hardback, too. It's time for him to consider how he will manufacture his self-published indie book. I'm not calling what we're doing publishing […]

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October 29, 2019
You can dream up a debut with a radio boost

Eric Gray's new book is Bases to Bleachers, a collection of stories from fans about each one's favorite baseball game. He reached out to the world for stories after his friends got him started. His book was on WBUR's Here and Now radio show earlier today. Radio is with us even today, just as baseball […]

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