Personal editing. Professional results.
August 10, 2022
How to get your books discovered

You worked hard through your revisions, your edits, your cover designs and interior page layout. You got proofing. The book's ready. Now your fine book deserves the work of discovery. These tasks will go beyond the release date of the book. They should be an every-month effort. • Send out a reminder to your network […]

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July 3, 2022
Pitching a book with a selling sheet

Once your book has arrived at proofreading, it’s time to be pitching it for discovery. You use a selling sheet, something that turns the crank on your pitches for promotion and review. Think of it as a kind of press release. It’s got a block for book description copy (your summary that you created) plus […]

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June 17, 2022
How to go on a pre-pub review hunt

Here’s your rundown on the review hunt. I’m keen for these; I spent more than $1,400 on reviews for my memoir Stealing Home. Lots of authors take another view: why pay for a review? Jane Friedman, who’s an expert on publishing, thinks paid reviews don’t make much difference for many books. She considers them a […]

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June 17, 2022
How to make self-publishing a job

An author’s options for publishing include self-publishing, a choice that can represent differing things. For some, self-publishing is a reason to stop sooner. More devoted self-publishing authors recognize the choice to publish themselves as a career move. It’s okay to be either kind of self-publisher. You just don’t want to be the one who stands […]

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May 19, 2022
How to get a book into production

Books are ideas, then manuscripts, then paperbacks. Knowing how to make a paperback is a certain way to deliver a book to the world. I formatted my debut book using InDesign and a lot of printer advice in 2012. It took many hours, and I'd already logged four years of publication layout work in the […]

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April 12, 2022
How to promote your short stories

The challenge we all face when we approach the task of book discovery is making things unique and specific—at the same time that we keep the desires and problems universal. "A young, broke Irish woman narrates her relationship with a successful comedian in New York." That broke Irish woman plus a standup comedian (a situation […]

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November 28, 2021
Everyone is taking everyone else's spot

Authors who are not of color, or identify with traditional gender, worry about their chances. Publishing, it feels to some of those authors, tilts hard today toward BIPOC, non-cis attractions. (If you're not caught up on your labels, those are Black, Indigenous, and Persons of Color, whereas non-cis means to choose to not identify with […]

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September 1, 2021
How to choose your ebook's formatting

Would you rather be promoting your book, instead of formatting it? Doing promotion is always the author's job, whether you have a book contract or you publish yourself. Here are your choices.

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August 11, 2021
What makes a publisher a traditional one?

What makes a publisher traditional varies a lot. It comes down to editing, design, promotion, and business. A publisher that doesn't edit a book has a strikingly different idea of what traditional means.

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July 13, 2021
Quick Tips to create better query letters

Fly your flag high for your book The Bookends Literary Agency posts videos to lead authors through the submission process. The agents at Bookends suggest these to-do's for your query process. Use your book's title and a word count range Use the right agent's name; don't query "Dear Sir" or "To whom it may concern" […]

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