Personal editing. Professional results.
December 29, 2023
Marketing with your telephone poles

  I'm from the generation that used landlines as our first phones. In my Toledo hometown, telephone poles were a big part of our community. They were everywhere because we needed them to carry information. The poles got used for a lot more than that. Enterprising people reeled in customers via the phone poles, and […]

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August 11, 2022
How you make PR pay off

PR can be costly, like anything that's essential to discovery. These are not the inexpensive moments like newsletter startups, or social media posting. Sure, you don't have to spend more money than you can risk. Publicity is a cousin of advertising, though. You might get nothing from the expenditure, except the tuition we all earn […]

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August 7, 2022
Releasing your books from expectations

We are told that the way to peace and contentment is to release our expectations. This is good advice for creativity, an engine to move through projects step by step. Take action, then release the outcome: it's a principle of Zen life. We can allow for exceptions to our expectation-releasing. Keeping things simple can make […]

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October 16, 2021
What to do to get your book picked up

You've finished your book — or at least made it as good as you can. Now you want it to get picked up at a publisher or earn a spot in an agent's pool. What's next? You want to get picked up by readers, agents, or editors. This is a good time to think about […]

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